Tobacco Tactical

ROLLIE COLLECTION HAT

Category: Apparel
Release: 2023-09-28
Feature: Release artwork in a wearable format
Original Price: $30

Overview

Rollie Collection Hat is what happens when a product that puts release artwork into something meant for actual wear gets the same attitude as the rest of the drop. Release artwork gives the piece its identity while the familiar format handles daily use.

The Story

The story behind Rollie Collection Hat.

Rolex Giveaway left room for one more useful idea: a piece that puts release artwork into something meant for actual wear. Rollie Collection Hat turned that idea into something we could actually put in rotation. The Rollie Hat treatment gave the original idea a life outside the product photo and inside a real setup. On the Rollie Hat version, the artwork keeps a clear link to the original drop without getting in the way of regular use.

Apparel
Rolex Giveaway
Tobacco Tactical

Construction

Every physical choice supports the way this garment is meant to be used; the Rollie Hat version carries the release identity in its finish. The garment keeps the artwork readable while the basic format stays easy to wear in regular rotation. Original artwork does the talking; the rest of the format stays straightforward.